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- Ohio Hydroponic Growers
Brand Veggies for Profit
- A new brand and logo in Ohio, “Nature’s Flavors Produce” gives vegetable growers in Ohio access to a brand that promotes locally grown, high-quality hydroponic produce.
Mary Donnell, an Ohio State University Extension agent who works for the Agricultural Business Enhancement Center in Bowling Green, Ohio, discussed developing a brand name at the recent Farm Science Review in Ohio. With the help of Ohio hydroponic vegetable producers, Donnell developed the new Nature’s Flavors Produce brand for hydroponic growers.
“In this competitive, global marketplace, local producers can use branding to help differentiate their products and educate consumers,” Donnell said.
The new brand blends a distinctive logo and name with the message that the produce is grown in Ohio, Donnell said.
For more information contact Donnell at (419) 354-6916 or donnell.8@osu.edu.
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